Strategic Planning and Development  

•  Lead in developing marketing and communication strategic plan to promote CBC to the public.
• Assist in develop and implement marketing plan for existing and new products.
• Be the business partner with sales and product team to promote value added service.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate wisely.
• Manage the productivity of marketing plans and projects.

Awareness Raising Program 

• Work with related stakeholders to initiate awareness raising activities to promote CBC to the public.
• Lead in organizing awareness raising activities in terms of logistic and communication with key stakeholders.
• Be the contact point for coordinating with other stakeholders in related to marketing activities.

Marketing Materials Development 

• Manage in drafting and developing company profile, leaflet, brochure, calendar, booklet and other promotional materials.
• Dealing with graphic designer to develop marketing materials in line with CBC cooperate branding.
• Lead in developing CBC documentaries including content creation, copywriting and approve all marketing materials.
• Work closely with administration function to get quotation from vendors and monitor the production process to ensure that the marketing materials meet CBC’s required standard.

 Digital Marketing Management    

• Initiate and develop digital marketing strategy to promote CBC on the digital channels.
• Initiate in developing and updating CBC’s website to make it more attractive and comprehensive for the public.
• Produce valuable and engaging content for the company website and blog that attracts and coverts target audiences.
• Drafting advertising article and send to management team for approval prior to post in website.
• Regularly monitor and report user view and log in to CBC webpage.

Media Management

• Lead in developing media strategies in promoting CBC to the public.
• Expand and develop marketing platform including social media for CBC awareness raising not limited Facebook, LinkedIn etc.
• Coordinate with other media agencies such as TV, Radio and Newspaper for advertising purpose.
• Provide in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
• Develop the Press Release and propose the responses to the Media questions.

Other Duties

• Assist CBC leadership team with other tasks as required.
• Take initiative in doing other task appropriately.
• Other duties as assign by supervisor or line manager.

EDUCATION AND WORK EXPERIENCE:

• Holds a Bachelor Degree of Marketing or Banking and Finance or related degree with at least two-year relevant work experience.
• Basic knowledge of bank, microfinance and leasing sector.
• Digital marketing skills and experience with relevant software applications.
• Media Management and Press Release Development experience.

      SPECIFIC KNOWLEDGE & SKILLS:

• Formal presentation skills.
• Strategic and critical thinking skills.
• Creativity.
• Team leadership.
• An out-of-the-box thinker, highly adaptable to a dynamic environment.
• Good oral and written communication skills in English and the ability to interact effectively and collaboratively both internally and externally.
• Demonstrate the ability to take the initiative and pay close attention to detail.
• Honesty, reliability, and a commitment to strict confidentiality.
• Is self-motivated, committed to self-improvement and a team player.